Nutraceuticals are specially processed to satisfy particular dietary requirements and/or provide medical or health benefits. Lack of medical aid, a general scepticism about allopathic medicines and food fads make nutraceuticals extremely popular. Recent innovations and findings of function-specific antioxidants are expected to create new opportunities in this booming sector. Lack of timely and nutritious food, Increasing costs of hospitalization and complex procedures arising out of avoidable conditions, are driving consumers towards health supplements and nutraceuticals. The adage, ‘prevention is better than cure’ is now well etched into the minds of consumers. As a result, nutraceuticals are now looked upon as important supplements that are on the priority list of monthly expenses, which, like food, cannot be skipped.

INDIAN NEUTRACEUTICAL MARKET

The Indian nutraceuticals market is emerging with strong growth potential. With escalating health awareness, and shift towards preventative healthcare and increased regulatory clarity, India’s future looks promising. Indian nutraceuticals market is poised to be worth Rs 38,590 crore by FY 2017-18 and by FY 2019-20 the market may become five-fold since the beginning of decade, valued at Rs 54,740 crore .